
The “hippy chic” Hilfiger fashion empire, fragrances and all, is a growing multi-million dollar industry. Hilfiger’s first New York store, The People’s Place—a flower child’s fashion heaven—was as much a teen hang-out as a fashion hotspot. His signature 1884 collection featured Beyoncé Knowles to launch True Star Gold and True Star, and with Enrique Iglesias to represent True Star Men.
Tommy Girl and Freedom are über-popular Hilfiger fragrances for women. Hilfiger’s marketing genius and cultish-hype earned him biz-buzz as the “new Ralph Lauren” among fashion gurus. His simple tri-color logo makes a bold international statement.
Hilfiger—the designer businessman—promises products of “good, clean fun; classics with a twist” and his fragrances meet this mark.
Born in 1951,
Tommy Hilfiger made his first foray into fashion as a purveyor of hippy chic to New York campus kids in 1969.
Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 speciality stores in upstate New York by the age of 26. During the Seventies, he turned to designing and for a period worked for Jordache before launching his own label in 1985. An astute businessman with a talent for publicity, Hilfiger's first ad campaign, which cost him $3 million (£1.8m), prompted a flurry of interest, after it proclaimed him as one of the "Four Great American Designers for Men", along with Perry Ellis, Calvin Klein and Ralph Lauren. By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).
Today the growing Hilfiger fashion empire, supplemented by fragrances and other merchandising spin-offs, is worth more than $400 million (£240m) a year. Meanwhile Hilfiger is known to spend much of his spare time including his 50th birthday in March 2001 - and money on the Caribbean island of Mustique