
Based in Paris, CREED today is led by the legendary Olivier CREED, sixth generation master perfumer and company chief. Working alongside is his son, Erwin, 29, rising seventh generation and future head of the House.
A house of tradition, CREED adheres to unrelenting high standards in fragrance creation and client service. CREED uses methods of hand production, including maceration and filtration, instituted at the company's founding. CREED is the industry's strongest proponent of natural ingredients in fragrance.
For these reasons, CREED has a loyal clientele that includes royalty, Hollywood stars, political leaders, legends in business, sports, music and the fine arts as well as discerning members of the public who value beauty and quality in scent.
The
House of Creed was founded in 1760 when James Henry Creed opened his first shop in London. It rapidly became a favourite of the aristocracy and soon Queen Victoria appointed Creed as an official supplier to the Royal household.
Eventually Creed was adopted by all the courts of Europe: Napoléon III and Empress Eugénie of France, Franz-Joseph and Elizabeth of Austro-Hungary and Queen Christina of Spain. In 1854, under the patronage of Empress Eugénie, the House of Creed moved to Paris where it established a firm reputation for the rare beauty, quality and exclusivity of its fragrances.
Olivier Creed, direct descendant of James Henry Creed, insists on using natural essences instead of the synthetic ones used increasingly by large perfume companies these days. This enables Olivier Creed, a perfectionist, to preserve the originality and superior quality of his fragrances. The components are then weighed, mixed, macerated and filtered, all by hand, before being shipped to only the finest department stores and specialist retailers worldwide. Creed fragrances offer all those who appreciate excellence the opportunity to rediscover the art of fine fragrance.