Alter Ego Products

Alter Ego Italy by Pettenon Cosmetici is one of the leading brands in the professional hair care sector that believes healthy hair means beautiful hair. Alter Ego Italy is not only products it is above all about Real Values that aim at reaching true beauty with: passion, love, made in Italy quality, high professional standard, sport, research.

Alter Ego Italy promotes its deep love for the entire universe of hair care with exclusive products all formulated to protect, pamper and bring out the natural beauty of hair in all its movements and colors. Every woman is unique and to celebrate her beauty Alter Ego is the key that opens up a whole world dedicated to reaching complete wellness.